New Insight XTD Hybrid-Fairway Wood Loaded With Technology to Obsolete Conventional Fairway Woods

PLANO, TEXAS, January 9, 2008 – Adams Golf (OTCBB:ADGO) introduces the Insight XTD Hybrid-Fairway Wood, the latest innovation from the hybrid leader that combines the easy-to-hit performance of the company’s hybrids with the increased distance of its fairway woods. The Insight XTD Hybrid-Fairway Wood is positioned to stoke an otherwise stagnant fairway wood category that has lacked the technological advancements compared to drivers, hybrids and irons of the past few years.

“We set out to create a new breed of club that has the potential to stimulate the fairway wood category and offer golfers the same, advanced technology they’ve become accustomed to in their drivers, hybrids and irons,” said Tim Reed, vice president of research and development at Adams Golf. “Using a different swing for your driver, fairway wood and hybrid is no longer necessary with the new Insight XTD Hybrid-Fairway Wood.

Featuring the same patented Boxer Technology of the company’s hybrids, the Insight XTD Hybrid-Fairway Wood exceeds the Moment of Inertia (MOI) of conventional fairway woods by 41%, yet maintains a 19% lower spin rate that results in increased forgiveness, more efficient launch conditions, and greater distance. The increased inertial properties around the hosel are similar to the high MOI drivers and hybrids on the market today, allowing golfers to utilize the same swing throughout the three club types.

The unique sole design of the Insight XTD Hybrid-Fairway Wood reduces ground contact by 22% compared to oversized fairway woods increasing the versatility and playability off the ground. The shaping of the Insight XTD Hybrid-Fairway Wood allows for a long drive off the tee with easy-to-hit performance off the ground, specifically at an average of 11 more yards compared to conventional oversized fairway woods.

“We’ve combined the benefits of our hybrids with our legendary fairway wood design and are excited to offer consumers another innovative product that they’ve come to expect from us,” said Chip Brewer, Adams Golf president and CEO. “We’re a category leader in hybrids and hybrid iron sets, we’ve had a long history of fairway wood success, and will now lead the industry into a new category.”

The Insight XTD Hybrid-Fairway Wood will start shipping Feb. 1 and is available in three men’s models.

Insight XTD a3 - specifically designed for medium to faster swing speeds

- Stock shaft offering is the Aldila DVS 65-gram graphite shaft (55-gram in Senior model)

- 3+, 3, 5 – right handed models available

- 3, 5 – left handed models available

- Suggested Retail Price: $199


Insight XTD a3OS - built with mass properties and specifications to achieve optimal launch conditions for slower swing speed players and golfers trying to eliminate a slice.

- Stock shaft offering is the Aldila DVS 65-gram graphite shaft (55-gram in Senior model)

- 3, 5, 7 – right handed models available

- 3, 5 – left handed models available

- Right handed 9-wood model available in Senior model

- Suggested Retail Price: $199

Insight XTD Pro – featuring lower spin, more compact shaping and head weight adjustments for highly skilled players.

- Stock shaft offering is the Graphite Design YSQ 75-gram graphite shaft

- 13°, 14.5° and 16° - right handed models available

- 14.5° left handed model available

- Suggested Retail Price: $249

Contributed to Hometown Golf. For more information, please contact: Jeff Wood at Adams Golf, woodj@adamsgolf.com

972-673-9585